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AI ToolsSaaSDeveloper ToolsEdTechProductivityFuture of WorkWeb3Creator EconomyVideo EssaysCommentaryStartup CultureAutomationMachine Learning
AI ToolsSaaSDeveloper ToolsEdTechProductivityFuture of WorkWeb3Creator EconomyVideo EssaysCommentaryStartup CultureAutomationMachine Learning
Where brands meet the right creators
We match on audience overlap and retention data, not follower counts, then build the read so it sounds like the creator, not an ad.
What we do
A whole video built around your product, written with the creator so it sounds like their own work.
A read placed where the retention curve says it belongs, inside content the audience already came for.
Repeat placements with the same creators across a season, so the audience hears you more than once.
Creator-led podcast placements shaped around the host, the audience, and the natural rhythm of the show.
What we focus on
Focus · Index
MINDCAST · MEDIA
- 01
Audience overlap
We compare who the creator actually reaches against who buys from you, before a name reaches your shortlist.
- 02
Retention, not reach
Watch-through and drop-off curves decide the placement. A large following that stops watching at minute two is worth nothing to you.
- 03
Creator fit
Voice, format and values have to line up with the product. If they do not, we say so instead of selling you the booking.
- 04
The read
Scripts are written with the creator so the message lands in their own language and survives the skip.
- 05
Placement
Where the read sits inside the content matters as much as the content itself. We place it where the data says it holds.
- 06
Plain reporting
Weekly, in writing, with cost per outcome you can hand straight to finance.
The Process
01
Brief & fit
We interrogate the offer, the audience and the maths before we name a single creator. If the platform is wrong for the budget, you hear it in week one.
Approved
02
Creator shortlist
Hand-picked creators with audience overlap evidence, watch-through data and how their last four brand reads actually performed. Usually six names, never sixty.
Approved
03
Creative build
Scripts written with the creator, not at them. Hooks tested against their own back catalogue, the read placed where the retention curve says it belongs.
Approved
04
Run & report
Live tracking, mid-flight edits when the data asks for them, and a plain-English report with cost per outcome you can hand straight to your CFO.
Approved
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